Every Belgian beer has a branded glass. Beyond the basic shape of the glass (wide-mouth goblet, curvaceous tulip glass, tall pilsener, etc.), each glass comes imprinted with a logo or name. The brewery usually selects a glass form to accentuate certain qualities of their beer. A goblet, for example, lets the drinker's nose inhale the beer's aroma at the same time that the mouth drinks in the liquid. A tulip glass excels in foam retention.